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Most students narrow their list long before a campus visit or a mailer ever reaches them. CareerPathway.com puts your programs, your campus, and your people in front of students while they're still exploring what's possible. Share photos and video, publish every program and pathway you offer, and connect what you teach to the careers students are already searching for.
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Reach students earlier, and for far less. CareerPathway.com puts you in front of prospective students while they are still exploring. One mailing, one college fair, or one round of social ads is spent the moment it runs — your profile works every day of the year.
Publish every program you offer. Degrees, certificates, apprenticeships and work-based learning, organized in one place instead of buried in a feed.
Show the campus, not just the crest. Campus life, faculty, facilities and student stories in photo and video — the things a student actually pictures themselves in.
Appear where the decision happens. Students explore by industry and career, so your programs appear next to the employers hiring in that field. A student sees the job, the pathway to it, and your institution at the same moment.
Run it all from one profile. In-platform messaging, program management, and setup assistance are included.
Most students only seriously consider the colleges they have physically stood on. That is a small number, and it is usually the closest ones. A profile on CareerPathway.com puts your campus in front of prospective students who would never have made the trip.
The buildings, the labs, the shops, the dorm they would actually live in.
Game days, club fairs, competitions, performances — the year as it really looks.
Current students, in their own words, doing the thing a prospective student is imagining.
Degrees, certificates, dual credit and financial aid, laid out where students are already looking.
Rankings, accreditations and program honors, in the place families check first.
For every student who will never be able to afford the trip to see you in person.
Classroom visits. Swag. College fairs. Mailers. Social ads. Travel for your admissions team. It adds up long before a single student enrolls.
Median cost for a four-year private institution to recruit one undergraduate student. For public institutions the median is $494 per student.
Exposure to students everywhere for one low price. Unlimited programs and opportunities posted, working every day of the year — not just the afternoon of a college fair.
Source: Ruffalo Noel Levitz, 2022 Cost of Recruiting an Undergraduate Student Report.
